I am kicking 2017 off with a product that’s far from an unsung beauty hero. I’ve heard and seen this mentioned countless times across nearly every social-media platform and I’m finally able to add my two pennies worth!
It’s the world’s first pre-shampoo conditioning treatment, and when it launched that concept was revolutionary, it still is to most consumers, though in the beauty world it’s now something many people do as standard.
I was excited to try this so upon delivery I headed straight to the shower and after wetting my hair and sectioning it I applied a generous amount of Elasticizer to each section of lengths through to the tips.
Once I’d finished working it through the various sections, I began to slightly panic that I was required to wear a plastic cap for twenty minutes to allow the solution to work properly. In the bigger tubs of the product, I believe Philip Kingsley provide a cap, but I didn’t get one with this product, and I don’t have any plastic caps (I’m not sure who does?!) so I used cling film (not sure who would!).
Makeshift plastic cap adorned, I relaxed for twenty minutes before shampooing this out. Philip Kingsley instruct you to condition as normal, but I noticed how light and soft and conditioned it already felt so I skipped the conditioner to see how I got on with this alone.
Besides, I was recently watching the incredible Lisa Eldridge’s YouTube video where she and hairstylist George Norwood get their regular client, Victoria’s Secret model Rosie Huntington Whiteley, ready for her friends birthday. In it, George says that the point of conditioner is just to let you comb the hair without breaking it or it tangling too much, so you can skip it if you use a tangleteezer. Now I’m not sure if all stylists will agree with George, but he is very successful, and since conditioner often makes my super fine hair very heavy, I am willing to go without if George says it’s okay to!
I definitely didn’t need conditioner because after using the Elasticizer, I had the most well conditioner, de-tangled hair I have ever had!
Perhaps for people like me, who find leave-in conditions weigh down their hair, one of the main benefits of using this prior to shampooing, is that you don’t end up with hair that feels too laden in product once you’ve rinsed it out. Whether to use a separate conditioner will depend entirely on personal choice and hair type.
So, we have established that it felt conditioned enough not to add another conditioner, but did it work beyond this?
Philip Kingsley says;
“The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry. However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.”
It delivered on all counts. So well, in fact, that keeping to the once-per-week application will be a real challenge as it’s so addictive. Thankfully that is a once per week minimum, so no harm will come from using it more – other than the harm to your bank balance.
I have it in the 75 ml tube and it costs £17.50 at Look Fantastic but it also comes in a 150 ml tub that costs £30 or a huge 1000ml bottle that costs £85 on the same website. They have free shipping and seemingly constant sales so it’s worth acquainting yourself with the site, if you’ve not already.
I will repurchase this, without a shadow of a doubt. It’s the only hair product that I would confidently recommend to anyone and everyone, as I’m really lacking in hair expertise and loyalty to anything hair related. This is nothing short of brilliant.
I was recently watching an episode of the Sali Hughes’ In the Bathroom YouTube series where she interviewed hair stylist Sam McKnight, probably the most success session stylist of all time. He had this in his kit and went on to explain how models hair really takes intense punishment, often being heat styled six or eight times a day, being backcombed harshly and colourered constantly, meaning that “if a hair product works on a model, it will work on anyone, and this works”. ‘This’ was Philip Kingsleys Elasticizer that he was holding up and showing to the camera.
It is an over-hyped product that has been mentioned as a favourite of hundreds of beauty youtubers, beauty editors, journalists, celebrities, models, actresses and bloggers, yet after using it I still feel it’s under-rated. That’s how good it is!
Where to buy?
It’s sold everywhere from Philip Kingsley, to Look Fantastic, to M&S to QVC.
I got mine here: